Welcome to Summer Reign The Label
Feminine, High-quality Breastfeeding friendly clothes that actually look good!
Created by a fellow breastfeeding mum, our brand celebrates the beauty of motherhood with elegant, girly pieces that make you feel confident, comfortable, and oh-so-stylish.
With sizes 6–22, we embrace inclusivity because every mum deserves to feel beautiful.
Featuring discreet invisible zippers, our dresses make breastfeeding effortless—at home or on the go. Designed to last through pregnancy, postpartum, and beyond, our timeless styles are here to accompany you on every step of your motherhood journey.
BLACK FRIDAY SALE
5.0 / 5.0
3 reviewsLet customers speak for us
from 206 reviewsAdore everything about this dress. The design and quality are stunning and the zips make feeding bubs so discreetly. So comfortable too! I’ve received so many compliments too. I need all your dresses!
Such a beautiful dress, lovely material and fit. First purchase from this company and wont be the last. Very happy
So easy for breastfeeding, so many compliments and feeling so excited for a day out
Such a cute dress! I got so many compliments when I wore this out over the weekend. I love that it has pockets and easy to unzip with one hand. I ended up sizing down due to relaxed fit (10C bust, 160cm, usually size 8/S in dresses) and it fits great! Doesn’t feel tight and actually quite roomy still. I’m sure I’ll be ordering more!
This is the nicest dress I've bought myself in the longest time. Blue gingham is a staple in my wardrobe and the blue in this dress is beautiful. The material is soft & light. I've always preferred a high neckline so to find a dress this flattering with functional, discreet feeding access is amazing. I've received compliments every time I've worn it.
The two dresses I got are both amazing. Great fit and style, don’t even look like breastfeeding dresses and great quality!
The dress is true to size and makes feeding in public so easy. I love it
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⭐️⭐️⭐️⭐️⭐️ 5/5 – Perfect for breastfeeding mums!
Absolutely love this dress! The material is super soft and stretchy, making it really comfy to wear all day. The breastfeeding access is so easy and discreet — perfect when you’re out and about. It’s flattering on the post-baby body and makes me feel put together without even trying. I’ve had so many compliments! Definitely a must have for any breastfeeding mum. And loved wearing it for my photoshoot with my daughter! The pockets are also amazing 🤩 💕
Such a flattering dress, and practical with mid-calf length and pockets. Now got it in 3 colours and love all of them!
Summer Reign never goes wrong! Another absolutely, amazingly beautiful dress for me to feel pretty, comfortable and confident in with the added bonus of being breastfeeding friendly!
Beautiful pattern, the dress fits perfectly and amazing quality. It’s hard to pick a favourite out of all my Summer Reign dresses though the Dahlia would have to be up there!!
Love the Everly dress, such a stunning shade of purple and is so flattering!
Such a beautiful colour, truly flattering dress and the perfect fit. The pockets are amazing when juggling all things mum life!
The Alyce dress in chocolate has been my go to dress for autumn and winter!! It’s so beautiful and fits all occasions, from dinner to christening to shopping it’s the perfect all rounder.
Always receive so many compliments when I’m wearing it!!
Meet the Founder
Hey! I'm Megan, a fellow Mum from Brisbane, Australia.
My personal struggle to find pretty, comfortable, and flattering breastfeeding-friendly dresses that cater to all shapes and sizes, particularly those with a larger bust, led me to create my own.
I wanted to create beautiful pieces for Mums so they can feel confident in their postpartum journey and feed their babies comfortably anytime, anywhere.
I didn't want other Mums to go through the same struggle I did trying to find clothing that makes her feel good.
Redefine Nursing Wear
Size Inclusive
All Summer Reign designs are made in sizes AU 6-22, and cater to ample bust sizes
Discreet Feeding Access
All of our dresses feature invisible zips for easy and discreet feeding access
Stylish and comfortable
Our dresses seamlessly blend style and comfort, making every moment effortless and beautiful.
Redefine Nursing Fashion
Breastfeeding friendly dresses that make you feel and look beautiful