Florence Dress - Primrose

$129.00

10 reviews

Size

Our most popular Florence Dress now has a fresh new look and is better than ever in a beautiful floral print!

The Florence  mini Dress - Primrose now has a slightly lower zipper under the bust, providing a more flattering fit for all mums, especially those with a larger bust and the sleeve elastic has been tightened just a tad. This dress is both pretty and practical, featuring convenient dual under bust zippers for discreet and easy nursing. Made from 100% cotton, this chic mini dress is suitable for any season. It's effortless to throw on, incredibly comfortable, and can be dressed up or down for any occasion! A must-have in any wardrobe.

 

Product Features:

  • Breastfeeding friendly dress
  • Two way under bust zips for easy and discreet feeding access.
  • Pockets
  • 100% cotton
  • Relaxed fit

Model Info:

Shana (Brunette):
Usually wears: Size 6-8
Bust: 10E
Height: 163cm
Wearing SR: Size 6

Megan (Blonde):
Usually wears: Size 12-14
Bust: 14G
Height: 159cm
Wearing SR: Size 12

Approx garment measurements in cm:

These dresses are designed to be a slightly looser fit, in most cases you can stick with your regular dress size.    

If you have any sizing questions please feel free to email us at info@summerreignthelabel.com.au or send us an Instagram message and we will be happy to help! 

Size

Bust

Waist

Length

6

98

88

86.5

8

103

93

88.5

10

108

98

90.5

12

113

103

92.5

14

118

108

94.5

16

123

113

96.5

18

128

118

98.5

20

133

123

100.5

22

138

128

102.5

 

Care Information

How to look after your Summer Reign pieces:

- Cold gentle machine wash only

- Do not bleach

- Do not tumble dry

- Line dry in shade only

- Iron on warm setting

- Reshape while damp

- Do not soak

- Wash with like colours only

*Please note: Do not use any laundry detergents that contain optical brighteners or oxygen bleach as this can cause fading especially on printed designs. Only use colour safe detergents. Unfortunately garments that fade due to the use of these detergents may not be eligible for a return.

Customer Reviews

Based on 10 reviews
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J
Jessica
It’s nice to feel pretty!

I love wearing this dress, makes me feel so nice being able to wear dresses again whilst nursing! The material is very good quality. I bought my usual size and it fit perfect. The only issue I had was because of the design of the dress where the zip was (in order to look seamless) it was kind of difficult to pull the dress up a little to get access, I think if you are super large busted I would recommend sizing up so you have better access But 10/10 would recommend this brand to anyone nursing!!!

J
Jamie P
Best investment ever!

I bought two dresses from Summer Reign and I am in love with them both! The fit is a little on the bigger side. Im usually a 12 but could go a 10 in them. However being 16 weeks pregnant i am happy for them to be a bit bigger. Still feeding my toddler at the moment so being able to wear a dress and not lift the whole thing up or rip down the neckline is a godsend! Very good quality fabric and very well made.

L
Lisa Sawyer
Perfect feeding dress!!

I am over the moon with how incredible this dress is!! I put it on 5 days PP and felt so good in it. The fabric and make is such high quality, and the design is so flattering. I love the discrete feeding access which is unnoticeable when zipped up, and covers my larger bust when feeding. This is a great brand for big busted women and everything in between. Lovely customer service and super fast shipping. Absolutely would recommend!

B
Belinda

This is a winner!! Flattering and functional.

C
Claudia

Beautiful fabric and the dress fits amazing 🥰